A recent survey conducted by Revolution UK reveals interesting trends in the dynamic world of digital branding. Based on the survey of eDigital Research which polled 1,000 uers in the UK to determine the digital hotties for 2007 on parameters like innovation, value for money, customer care, recognition, reliability and longevity, the research has come up with some interesting findings. One interesting discovery has been the declining popularity of brands centered around social media and Web 2.0 social networking.
So Facebook fell from its earlier ranking and so did MySpace and Mebo. Nevertheless, brands like Youtube, Wikipedia continued to do well. Travel Sites have also taken the hit. An interesting change has been the digitisation of media properties like The BBC,The Times, The Independent, The Guardian.