The New Age Bookworm

Came across an interesting article in ET today about the forthcoming launch of “Google Editions”. The digital book industry is expected to churn a revenue of USD 966 million this year from USD 301 million in 2009. The punchline of the report released by Forrester says: “2010 will end with $966 million in eBooks sold to consumers. By 2015, the industry will have nearly tripled to almost $3 billion, a point at which the industry will be forever altered.”

Little wonder then that publishers are so excited about the iPad. Many publishers are already thinking of converting the now-already old fashioned Ebooks to application rich texts. Penguin Books CEO John Makinson says : “We will be embedding audio, video and streaming in to everything we do. The ePub format, which is the standard for eBooks at the present, is designed to support traditional narrative text, but not this cool stuff that we’re now talking about. “So for the time being at least we’ll be creating a lot of our content as applications, for sale on app stores and HTML, rather than in eBooks. The definition of the book itself is up for grabs.”

Guess the world as we read it, is about to change.