About Me

A writer by interest, a marketer by profession and a traveler by accident, I am a happy victim of the “I-wanna-be-it-all” syndrome.

It works for me. I have co-authored India’s first book on blogging [Corporate Blogging in India with Rajeev Karwal]; have written for World Advertising Research Forum, Brandchannel.com [Interbrand], Business and Economy, 4Ps: Business and Marketing,Business World;online portals like moneycontrol.com, BWonline.com; newspapers like The New Indian Express. I am excessively fond of cooking, and on some days I just can’t resist the smell of my oil paints.


31 thoughts on “About Me

  1. Mya Frazier says:

    I just read you article on Brand Channel. I’m working on a story about Wal-Mart’s expansion oversees, including India, and I’d love to interview you today. Are you around?

    Please call me if possible, 614-326-0269

  2. Ram Venkatesh says:


    I Came to know about you through the brand channel..
    I Like you to Write or give about the indian IT compnies Branding..

  3. Shanty Mathew says:

    Hi Preeti,
    I have just read your paper on Brand Channel. Another gleaming nail in the coffin of brand standardisation.

    Actually, I’m moving to Bangalore as Creative Director after a 2-year stint in the Mid-East. Here I often times hear the comment “unevolved market” from marketing and advertising professionals – especially those from the subcontinent. I disagree. And I tell them so. I think this is a ‘different’ market. Just like Mumbai is different from Kottayam.

    This bring me to the concept of ‘Connected Marketing’. I am convinced it is where all advertising is (or at the very least should be) headed.

    This (one-year old) post by John Grant really puts things in perspective… http://www.brandtarot.com/blog/?p=62

    Agencies like Naked Communications, in Australia are already making waves with their unconventional approach. What’s your take on it? Would this model be practical in India?

  4. Nikhita says:


    I just read your article on “Spreading the Ideavirus in India: Viral Marketing Unleashed” and found it very informative. Actually, I’m a final year student of Bachelor of Management Studies and am doing a 100 marks project on Viral Marketing. Could you help me as to how I should go about searching for primary information or references on viral marketing in India?


  5. karthikeyan says:

    i read your article your thrust on digital and e-branding is going to build customer base for all marketers in future.iam faculty in Annamalai university Bus admn dept doing my research in branding inviting to visit aumba.org and present a paper for our national conference feb2008 on retail management.

  6. Ashvin Jetpuria says:

    Brand Channel! Keep going, it’s a feather on ur cap. India has been a great and exciting place for robust development. I believe more is to come with profound and lasting marks on globalization. Your work is certainly leading the way.

  7. John says:

    Hi Preeti,
    I recently began reading your stuff on Brandchannel.com and love it!! Tremendous insights into India and marketing. Thanks for the great work. I’m glad you now have this blog – great way to keep up w/ you.


  8. Abhinav Suman says:

    Hi preeti
    I read your article in brandchannel,really you think what other usually don,t.But have you ever thought of rural(Tribal) away from your media and brand……………I am working to do something for rural if you have something for them please let me know.I am a second sem management student.

  9. Vishwajeet Rajwaday says:

    Dear Ms. Preeti,

    I was interested on seeing your current project “blogging in India” with special focus on Marketing. To be honest, I have just entered the world of blogging (just started reading blogs) barely 3 days ago. Had heard sporadic comments / news on this, but never really bothered. But the immense potential this medium has for impacting “buying behaviour” was immediate. And when I say “Buying”, I am not restricting myself to buying of products and services, but importantly ideas, viewpoints, and beliefs. It is easy to see that more and more people are going to get hooked into this pretty soon. It is rather surprising, and also gratifying that the masses are willing to accept opinions of complete strangers and indeed, willing to “listen” to viewpoints.

    I would like to subscribe to your blog, and would really appreciate if you could share your learning with us on “blogging in India”, specially on marketing. Best wishes on your project.


    Vishwajeet Rajwaday

  10. shivaji says:

    hello mam,
    just read your book. It is really a very good one. i am student pursuing mba. i am preparing a research paper on CRM through Blogs and want your suuport & guidance on the same.


    Shivaji Dhawad

  11. Phil Davies says:


    My name is Phil Davies from mytrafficgoals.com which is a search engine optimization company. While carrying out some searches today I came across your website chaturvedipreeti.wordpress.com and wanted to contact you to discuss the possibility of an indirect link exchange.

    A client of mine has engaged my services to improve their website’s search engine rankings by exchanging links with sites like yours. Your website’s search engine ranking can also benefit from the exchange and there is no cost at all to you as my client is paying me for my services.

    If you would like further information, please don’t hesitate to contact me.

    Thank you for your time, and I look forward to hearing from you.

    Kind regards,

    Phil Davies
    Search Consultant – My Traffic Goals
    e: phil@mytrafficgoals.com

  12. Bharath Reddy says:

    Hi Preethi,

    My name is Bharath Reddy Punuru. I was looking at your website and wanted to find out if it would be possible to advertise with you. I would be willing to pay you a monthly fee just to have a link to my website in your blog roll. No need for a banner ad or anything just a link to my site in your blog roll. I don’t know if you are accepting advertisers but basically I would be happy to pay just for a link.

    Please let me know if you have any questions as I assure you I am a serious and would very much like to do business with you.

    Thank you very much,

    Bharath Reddy Punuru

    • preetichaturvedi says:

      Hi Bharat,
      Would be better if we discussed this over the phone. Msg me your number and a brief profile of your venture and I shall be happy to talk.


  13. Sudhir Kumar Ghosh says:


    My name is Sudhir Kumar Ghosh and I am management trainee at State bank of India GlobalIT centre Belapur, navi mumbai. Along with few of my collegues I am doing one assignmenti.e interacting with young customers through social media on behalf of the bank. It is also a promotion campaign at the experimental stages. We wish to harness the positives of social media. I will be very grateful if you visit the blog http://sbiconnex.blogspot.com/ and give your valuable comments. We need some help from experts.



  14. Rituraj says:

    Hi Preeti,

    I am Rituraj Sharma. I am digital marketing Manager in a Company. I read your article Social Media: Beating the Hard Times”.

    I loved to read your article. In that article you talked about customer relationship through social media. thats ok . But could you tell me what if a company goes in recession in global crisis time.
    What strategies should be adopted (on social media) for reconstruction your brand?

  15. Tarun says:

    hello there
    I would like have your “e-mail id'” ,i am sorry i couldn’t get it on your page.
    Ours is an Advertising network, fastest growing network in recent times and i think i would like to discuss few things with you !!



  16. Siddharth tewari says:

    Hi !

    My name is Siddharth Tewari and I am working with Genesis Burson-Marsteller. We are supporting a very special and unique initiative called Communication Shutdown – a global initiative extended across 40 countries to create awareness and raise funds for charity for Autism – and we were hoping for your support in helping spread awareness about the same.

    What’s it all about? Simple – people around the world have been challenged to not use Facebook or Twitter, for one whole day, on 1 November 2010. Social communication is one of the biggest challenges for people affected with autism. By choosing to shut down their social networks for a day, users will have some idea of what it’s like for people with autism who face this challenge every day.

    The Communication Shutdown campaign encourages Facebook and Twitter users to make a donation and receive a charity app or (CHAPP) that will signal their support and intention to boycott their social networking accounts on 1 November. From October 1 onwards, the Communication Shutdown CHAPP has been available on the campaign website (www.communicationshutdown.org). The site also hosts a global mosaic where supporters can see their profile pictures next to celebrities who have signed up.

    In India, the awareness about the initiative is being led by an organization called the Asha Foundation (www.ashafoundation.org) a provider of physical, social and emotional rehabilitation for individuals, particularly children, afflicted by autism.

    We are hopeful that you will consider helping this cause by spreading the word and encouraging your readers in participating in Communication Shutdown.
    We would love to hear your thoughts and discuss the initiative in further detail. Look forward to hearing back from you.

  17. Reena Mehta says:

    Dear Preeti,

    This is Reena from Point-of-Purchase magazine. Came across your blog found your writing truly interesting. Thus was wondering if you contribute for a story that we are planning for our magazine, Point-of-Purchase which is the only magazine on marketing at retail in India.

    The topic would be ‘Has Shopping become complicated’. Its a Multi-point story where we are seeking comments and inputs from different people who are ace writers and chose to write on marketing. Will share further details once you express your interest. Below mentioned are my contact details. It would be good to have you contribute.

    Looking forward to your reply.

    Reena Mehta
    Associate Editor
    Mobile – 09820445450
    email – reena@vjmediaworks.com/rinsm22@gmail.com

  18. shruti kapoor says:

    Hello Preeti,
    I’d like to reach out to you via email/phone about a project I am working on related to women’s violence in India. Can you please send me your contact information at shruti@sayfty.com. Thanks much!

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