All in the game

Seems like the Sri Lankan players are all ready to dump the England tour next year for their more rosy and glam IPL brethren. And what’s more, the Prez supports the move. It sure is all about money now. I looked at the IPL phenomenon from a branding perspective in my article on brandchannel “Bowling for Cricket Brands”. (http://www.brandchannel.com/features_effect.asp?pf_id=417)

It seems like this is certainly not a flash in the pan. The rules will most likely be rewritten. All in the game!

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