The launch was one fun filled and chatty event. Rajeev was at his usual witty best 🙂 And it was good to see the excitement in mainstream media about this subject. Some of the coverage is here….
It seems like it has been a really really long time since a colleague had asked me, “You don’t know blogs?”. What started as a layman’s fascination with creating content and then finally seeing it appear on the push of a button has culminated in a book 🙂 Yuppie. My first book and India’s too on Corporate Blogging!
Co-authored by India’s leading CEO blogger, Mr. Rajeev Karwal, the book will be launched today at the Oxford Bookstore, Barakhamaba Road, New Delhi.
If one rises above the bias of “lies, damn lies and statistics”, surveys across the globe seem to be crying hoarse that social media marketing will thrive in these times of recession. And this seems to be the verdict at both global and local/ Indian levels.
Millward Brown recently conducted a survey on behalf of PRWeek which indicates that 68% of marketers expect their advertising budgets to decrease in the coming year while 75% of those same marketers expect to spend more money than what they had budgeted on digital marketing programs.
Closer home, a poll of around 50 marketers by R3 shows that 3/4ths of Indian companies will either not up their marketing budgets in 2008-2009 or slash them down further. However, 40% of the respondents planned to spend more than originally planned on digital media.
Accoding to a paper by Forrester Research, “Strategies for Interactive Marketing in a Recession”, email marketing is likely to increase in recession even as marketing budgets get channelized towards more trackable online media such as search marketing programs. The research findings are also very optimistic about interactive social applications and word-of-mouth marketing because they depend on conversations of customers as opposed to a declining and limited ad budget.
Awareness Inc., a social media consultancy presents an interesting model to distinguish social media from direct marketing and brand marketing. See this fig. below:
I seem to be turning an evangelist of the cause..which I am, on second thoughts 🙂