The Wikipedia defines “Digital Marketing” as the practise of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effecttive manner. Its practises and areas might have an uncanny similarity with the fields that internet marketing entails. However, digital media extend much beyond the internet and would include mobile phones, display and banner ads and digital outdoor.
The digital marketing industry is fast turning out to be a lucrative career option for marketing and technology professionals. According to the recent press release by IAMAI:
“Superior performances in internet and mobile content and services industry are rewarded by out of turn salary hikes, faster growth opportunities, performance bonuses and recognition. About 17% of the organisations surveyed have a profit sharing plan in place for the Senior and Top management. This was found by a survey conducted jointly Internet and Mobile Association of India [IAMAI} and Ma Foi recently. The survey also reveals that contrary to popular belief, 60% of the employees do not work in shifts.”