So if leading a virtual life through social networking wasn’t enough, we now hear that players like Google and Yahoo are working on a project which would make it possible for your online profile to be portable as well. What this implies is that user profiles would be shared across websites without the risk of exposing sensitive site specific user information.
Amit Ranjan, one of the founders of the popular Power point sharing platforms, Slideshare, traces the precedent of this in the Single Sign On alias Open ID project. The idea behind it was to create a single username and password which could be used to sign into different social networking sites. One question that comes to mind though, is who stands to gain the most. If experts are to be believed, the smaller players would stand to gain the most. Ranjan says, “You can draw an analogy with the mobile telephony sector where users can retain their numbers while moving from one operator to another. This benefits the smaller operators the most since it helps them seamlessly increase their user base.”