I recently got this email from the PR Cosultants of Fropper.com. Apparently, the social networking site has been trying to make the most of the Archies Utsav aka Friendship Day. Mr. Navin Mittal, Business Head, Fropper.com commented: “Social networking and friendship go hand in hand. With the Internet becoming an increasingly popular medium for friends to connect, it is only fair that we do something special for our users. The idea behind the Friendship day contests is not only to make your friends feel special but more importantly to have fun!”
It’s interesting, more so because a certain prominent though niche segment of Indian youth is certainly gravitating towards virtual socialization and business models centered around the internet might as well be flushed down the drain if they fail to capitalize on this opportunity.