My new article on

Hi there!

It’s been an apocalyptically (This word doesn’t exist. Like most of ’em in my vocab!!) long time.( Have been hopelessly caught up…with too much to do. Am definitely not busier than Bob Lutz though:) so no excuses will do…as my dwindling readership stats have already started showing. Will try to write more often. My alibi while I was absconding….ahem…my latest article “The Big Switch: Brands Follow the Indian Consumer Online”

See you soon!


2 thoughts on “My new article on

  1. karthikeyan says:

    dear preethi its really fantastic u have narrated the trend as such due to the impact of tehnological advancements iam sure that digital branding r e-branding will be the top priority in future.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s