My article on “Retail Branding” in Brandchannel

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My latest article “It happens only in India: A Unique approach to retail branding” ( has recently been published on Interbrand’s “brandchannel”. The paper basically analyses the Indian players like Pantaloons, Big Bazar, Subhiksha in the retail segment and how their branding strategies need to be conditioned according to the Indian socio-economic and cultural makeup.