Managing the brand leader in the Indian writing instrument industry with a turnover of Rs 300 crore, comes easily to Puja Jain, the Executive Director of Luxor Writing Instruments Private Limited. A graduate from Delhi’s Lady Shri Ram College, Pooja went on to study International Business from the London School of Economics. She joined the family business under the guidance and support of her father Mr. D.K. Jain, Chairman and President, Luxor Group. Under her pioneering approach and innovative streak, Luxor has broken new grounds. She was instrumental in setting up the company’s B2B division which has brought a new vigor to its institutional sales practice. Her ability to forge strategic marketing alliances has debunked the myth that marketing is men’s domain. She managed to successfully launch Parker Vector in India and was instrumental in getting on board Mr. Amitabh Bachchan as the brand ambassador. This has given the brand the necessary stimulus to establish a significant mindshare in the Indian consumers. As General Manager, Marketing, Puja was responsible for bringing the super premium luxury brand ‘Waterman’ in the country by entering into an alliance with Newell Rubbermaid. Her insightfulness has led the company to capitalize on the recent boom in the retail sector in India which has launched its first exclusive store ’Luxor Signature’ at Shipra Mall, Ghaziabad. But breaking new grounds has become customary for Puja, who in a span of nearly eight years grew from being Product Manager to Vice President (Marketing) through sheer hard work, dedication and the drive to succeed to finally take over the reins of Luxor Group as the Executive Director in 2006. Master and jack, all in one, Puja has many other feats that she has successfully mastered. She also assists her father in an advisory capacity in the group’s other businesses like hospitality and real estate. But for this ambitious and magnetic 29 year old, high on business as well as classical music, this all comes as just another day’s work.