A Masters in English Literature from Miranda House, University of Delhi, India and a media and marketing enthusiast! As a free lancer, has contributed to magazines like Business and Economy, 4Ps: Business and Marketing,Business World;online portals like moneycontrol.com, BWonline.com;newspapers like The New Indian Express. Currently working on a research project on “Blogging in India”. Areas of special interest are marketing, popular culture and social media.
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I just read you article on Brand Channel. I’m working on a story about Wal-Mart’s expansion oversees, including India, and I’d love to interview you today. Are you around?
Please call me if possible, 614-326-0269
Hi!!
I came to know about you through Orkut.
You have a nice blog.
Keep in touch.
Hi..
I Came to know about you through the brand channel..
I Like you to Write or give about the indian IT compnies Branding..
Hi Preeti,
I have just read your paper on Brand Channel. Another gleaming nail in the coffin of brand standardisation.
Actually, I’m moving to Bangalore as Creative Director after a 2-year stint in the Mid-East. Here I often times hear the comment “unevolved market” from marketing and advertising professionals – especially those from the subcontinent. I disagree. And I tell them so. I think this is a ‘different’ market. Just like Mumbai is different from Kottayam.
This bring me to the concept of ‘Connected Marketing’. I am convinced it is where all advertising is (or at the very least should be) headed.
This (one-year old) post by John Grant really puts things in perspective… http://www.brandtarot.com/blog/?p=62
Agencies like Naked Communications, in Australia are already making waves with their unconventional approach. What’s your take on it? Would this model be practical in India?
Hi
Inviting you to join BloggersMeet at Facebook.com. Please do add yourself in this network of bloggers across the globe.
http://www.facebook.com/group.php?gid=10243060499
regards,
BloggersMeet
Hi,
I just read your article on “Spreading the Ideavirus in India: Viral Marketing Unleashed” and found it very informative. Actually, I’m a final year student of Bachelor of Management Studies and am doing a 100 marks project on Viral Marketing. Could you help me as to how I should go about searching for primary information or references on viral marketing in India?
Regards,
Nikhita
i read your article your thrust on digital and e-branding is going to build customer base for all marketers in future.iam faculty in Annamalai university Bus admn dept doing my research in branding inviting to visit aumba.org and present a paper for our national conference feb2008 on retail management.
Brand Channel! Keep going, it’s a feather on ur cap. India has been a great and exciting place for robust development. I believe more is to come with profound and lasting marks on globalization. Your work is certainly leading the way.
Hi Preeti,
I recently began reading your stuff on Brandchannel.com and love it!! Tremendous insights into India and marketing. Thanks for the great work. I’m glad you now have this blog – great way to keep up w/ you.
Thanks!
Hi preeti
I read your article in brandchannel,really you think what other usually don,t.But have you ever thought of rural(Tribal) away from your media and brand……………I am working to do something for rural if you have something for them please let me know.I am a second sem management student.
Hi,
This one is a good blog and kep writting.
Good luck
- Jr
Dear Ms. Preeti,
I was interested on seeing your current project “blogging in India” with special focus on Marketing. To be honest, I have just entered the world of blogging (just started reading blogs) barely 3 days ago. Had heard sporadic comments / news on this, but never really bothered. But the immense potential this medium has for impacting “buying behaviour” was immediate. And when I say “Buying”, I am not restricting myself to buying of products and services, but importantly ideas, viewpoints, and beliefs. It is easy to see that more and more people are going to get hooked into this pretty soon. It is rather surprising, and also gratifying that the masses are willing to accept opinions of complete strangers and indeed, willing to “listen” to viewpoints.
I would like to subscribe to your blog, and would really appreciate if you could share your learning with us on “blogging in India”, specially on marketing. Best wishes on your project.
Regards,
Vishwajeet Rajwaday
hello mam,
just read your book. It is really a very good one. i am student pursuing mba. i am preparing a research paper on CRM through Blogs and want your suuport & guidance on the same.
Regards,
Shivaji Dhawad
preeti, just added you on India’s best female bloggers
http://mwolk.com/india/indian-female-bloggers/ if you know few more then please tell me
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